Social Media Usage by Gender
Men and women are different to each other in more ways than their physical appearance. An example of their differences would be in the online world and Internet use. Women tend to spend more time on social media such as Pinterest, Twitter, Facebook, Instagram, etc. While men are more likely to go on chat rooms, like reddit.
Source for image:http://www.pewresearch.org/fact-tank/2015/08/28/men-catch-up-with-women- on-overall-social-media-use/>
Explanations of Social Media Use
Women have used social media with friend-ships, love life, advice, accessing information, shopping, travel, advice, and studying online. Men have used social media to get a career, help with economic background, and realize some negative effects of technology.
Source for information :http://libproxy.uww.edu:2089/science/article/pii/S0747563207001483>
These differences can be used in advantage of a writer trying to target a specific gender with information. Women are more likely to look at the common social media websites and apps, while men are more likely to look on information stored on chat rooms. To a person who is just starting to write and wishes to target a specific gender to get feedback, then using one type of social media over the other will help to get a point through easier.
Although men are not on the well-known social media websites and apps as much as women, they still are on these websites a good amount. To target a more male audience a website like reddit can be used, to focus more on a female audience Pinterest.
Women across the world have different access to the Internet than women in first world countries. Different countries have more of a variation in class compared to the United States, which is a “first-world” country. Some countries, like India, do not have the same type of education offered to all the people in India. This means that more people in India would be considered illiterate as a whole than in the United States. Without being able to read, these men and women would have trouble using the Internet.
Without having access to the Internet means that there has to be other ways to get the people to know about a certain product. More of the advertisements for a country that is mostly illiterate would have to be images for the lower classes that do not get as much if any of the education that the higher classes have. The higher classes would have daily access to the Internet, if they are male. Most women would not have access to the Internet even if they received a college education because their husbands or fathers control their lives.
Approximately one-third of all Internet users in the world are women. That shows that men are more likely to use the Internet than women in all countries grouped together. Women are also less likely to be educated than men in India which makes it harder for women to have access to the Internet. Women are still treated as a second-class citizen to men. Women of all classes would be considered lucky if they received more than a basic education. To go on the Internet for most women in India would mean that they would be trying to cheat or leave the country.
Even if both men and women have access to a computer and the Internet daily, it would still be hard for them to use the Internet in privacy. India has a minimum of five people in each household, which can consist of only a single room. Privacy for anything, including surfing the Internet, would be hard to find. Although privacy would be hard, men in the upper-classes would have access to the Internet more and in privacy. They would be able to order their families to leave them alone and use the Internet to contact people or explore sites like reddit.
Source for information: http://libproxy.uww.edu:2094/docview/1683662549rfr_id=info%3Axri%2Fsid%3A primo >
What is trying to be explained is that men and women in most countries would not have the same access as the men and women in the United States of other “westernized” countries. These countries are offered the most for education and equality. With the use of education and equality, men and women are able to go on the Internet and use social media. Most digital writers need to realize that other countries than the United States will most likely see their writing if it becomes popular, but only countries that are considered to be “westernized” or “first-world”. They are the privileged.
Women are more likely to use the Internet with social media apps like Instagram, Pinterest, Facebook, etc. than men. Men are more likely to use chat platforms more than women. This does not mean one gender does not use the other type of social media. Both genders use all platforms, but one gender tends to prefer one method over another.
Women tend to use social media more for social and academic use. They make friends, find significant others, and study on the Internet. Men tend to use social media to help themselves economically and find out the consequences on the Internet. They find jobs or help to forward their career and realize that technology is not always for the better of human kinds.
Women are less likely to use the Internet than men as a gender. Lack of education also plays a factor to men and women not using the Internet. It also explains why less women in “third-world” countries use the Internet because boys are first to get an education. Girls are only allowed to get an education if the family can afford it and if the father actually approves of his daughter being educated.
Lack of privacy is another reason why people in India have trouble using the Internet. Small housing means people living on top of each other with little time to oneself. Even with lack of privacy, men would still be more likely to use the Internet if they are of a higher class. These men would have the power to order their families around and to choose to use the Internet.
In the United States, the gender gap on the Internet does not really exist anymore. Men and women both use the Internet for social media or for work/school. The gap tends to exist more in “third-world” countries. The gap is bigger in “third-world” countries due to the big divides in class and gender. Access to the Internet is hard to find because of the cost and the availability of it. The gender gap exists in third-world countries because of the extreme inequality in those countries.