10 Tips to Stellar Writing & Style for the Web

Writing for the web (and posting it with correct style) can be a daunting task. Knowing how to do this properly not only sets you up for success with your boss, but it also showcases a talent that not many people have. Read the tips and tricks below to become a pro!

  1. Don’t bother welcoming people to your page. No one wants to waste their time reading it, they just want the information they came for. A couple sentences that mention the main idea will suffice.

  2. Concision is key. Everything needs to be straight and to the point so the reader can find what they need. Quick and easy. With too much of an explanation, readers may get bored and stop reading. There is always a way to cut text.

  3. The most important information should be at the top of your page. Web readers don’t want to read all the way to the bottom to find what they need. Besides, most web readers lose interest within three paragraphs so putting the important stuff at the top ensures that they can find it.

  4. Avoid using things to alter the way your text looks such as bold and italics. Those visual chances make reading difficult to do. Also, avoid hard to read fonts. The information is important; how pretty the font is, is not.

  5. No underlining text! When you underline, that shows the reader that it is a link to an outside source. If it’s just underlined text, they will be greatly disappointed.

  6. Links to outside sources are great. They provide more information and can lead readers to other things that they may also be interested in or looking for.

  7. Add images! They always said a picture is worth a thousand words and it really is when you’re in a time crunch and really just need to know the basics of a topic. However, it is important to make sure that the images make sense and enhance the topic.

  8. White space is key. Too much text can be confusing and distracting so using short sentences and keeping ideas specific will help.

  9. NO TYPOS. Proofread everything and then proofread it again! You can never be too correct when it comes to grammar so proofread repeatedly. You also can’t go wrong with a second opinion so ask a friend or a professor for help.

  10. Coherence is somthing that not many people think of but is very important. How well does the sentence before go with the current sentence? What about the one after that?

  11. Happy writing!

    Smarty, Ann. “The Checklist: How to Write and Format Web Content.” Search Engine Journal. N.p., 19 Mar. 2011. Web. 17 Oct. 2016.
    “Web Writing Style Guide.” Www.hampshire.edu. N.p., n.d. Web. 17 Oct. 2016.


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