Promoting your business on the Web doesn’t have to be difficult, but there are a few strategies you should take into consideration before you dive in. These tips will help you create a professional online persona for your business while, hopefully, creating a larger audience for your website as well.
What Social Media Can Do For Your Business
When to Promote
There are a few things you should consider when finding the right time to share your post.
Where to Promote
In order for your website or business to reach more people, you must be active online as well.
- -Utilize cover photos on Facebook
-Add your link to your bio on Twitter
-Use portfolio links on LinkedIn
Always follow community guidelines and don’t spam groups with your content.
Facebook has the most popularity compared to other social networks. This platform allows you to connect with your audience easily through paid advertising.
- -Quick Sprout offers a step-by-step infographic to help you set up this portion of Facebook here.
This infographic created by Jon Loomer better explains what size pictures you should use for your specific post.
- -Summary Card: Title, description, thumbnail, and Twitter account attribution.
-Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.
-App Card: A Card to detail a mobile app with direct download.
-Player Card: A Card to provide video/audio/media
Take a closer look about how Twitter Cards are made in this video posted by Conversion Leverage.
LinkedIn is essential to create professional connections and offers multiple ways to share your posts and boost your online popularity.
The Content Marketer’s Guide to Sponsored Social Media Twitter Cards Developer
Entrepreneur’s Guide to Promoting Your Content on Social Media
Jon Loomer’s Facebook Image Advice
How to Set Up Twitter Cards by Conversion Leverage
Kissmetrics Blog: The Science of Social Timing
The Complete Guide to Building Your Blog Audience
Issa Asad’s Website