Promoting Your Business Online

Promoting your business on the Web doesn’t have to be difficult, but there are a few strategies you should take into consideration before you dive in. These tips will help you create a professional online persona for your business while, hopefully, creating a larger audience for your website as well.

The Basics

  • Use different headlines each time the same content is shared.
  • Headlines should be 25 characters or less
  • Customize the message for each platform (Facebook, Twitter, Instagram, etc.)
  • Keep posts simple and short.
  • Use bold pictures to make your post stand out.
  • What Social Media Can Do For Your Business

    Image taken from Issa Asad's self-titled website.

    Image taken from Issa Asad’s self-titled website.

    When to Promote

    There are a few things you should consider when finding the right time to share your post.

  • Post on Saturday’s at noon, or other times where there is heavy internet usage.
  • Promote the day after the initial post.
  • Share the content a week later.
  • Push your limits with multiple shares.
  • Kissmetrics Blog highlights “The Science of Social Timing” here.
  • Where to Promote

    In order for your website or business to reach more people, you must be active online as well.

  • Start by sharing within your network.
  • Participate in online groups and be active in discussions.
  • Use your profile to share the content you’re promoting.
    • -Utilize cover photos on Facebook
      -Add your link to your bio on Twitter
      -Use portfolio links on LinkedIn

    Always follow community guidelines and don’t spam groups with your content.

    Facebook

    Facebook has the most popularity compared to other social networks. This platform allows you to connect with your audience easily through paid advertising.

  • Use eye catching visuals so they stand out from News Feeds full of text.
  • Clarity trumps cleverness, keep posts straight to the point.
  • Choose the right type of picture.
  • Utilize Facebook’s Sponsored Story tool.
    • -Quick Sprout offers a step-by-step infographic to help you set up this portion of Facebook here.

    This infographic created by Jon Loomer better explains what size pictures you should use for your specific post.

    facebook-ad-image-dimensions-700x365

    Twitter

  • Create a Promoted Tweets campaign to draw more traffic to your website.
  • Use keywords to target your audience.
  • Use Twitter Cards to drive more traffic to your website from users using a mobile device or desktop computer.
  • Use the right type of Twitter Card for your specific post
    • -Summary Card: Title, description, thumbnail, and Twitter account attribution.
      -Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.
      -App Card: A Card to detail a mobile app with direct download.
      -Player Card: A Card to provide video/audio/media

    Take a closer look about how Twitter Cards are made in this video posted by Conversion Leverage.

    LinkedIn

    LinkedIn is essential to create professional connections and offers multiple ways to share your posts and boost your online popularity.

  • Signing up for LinkedIn Sponsored Updates will provide you with more tools than the traditional sidebar ad.
  • Resources
    The Content Marketer’s Guide to Sponsored Social Media Twitter Cards Developer
    Entrepreneur’s Guide to Promoting Your Content on Social Media
    Jon Loomer’s Facebook Image Advice
    How to Set Up Twitter Cards by Conversion Leverage
    Kissmetrics Blog: The Science of Social Timing
    The Complete Guide to Building Your Blog Audience
    Issa Asad’s Website

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