Writing on the web and in print is very different. People who are looking to read something on the Internet are looking for quick information on a subject they are curious about. People who read something in print are often reading for pleasure or have the intention of taking some time to read whatever it is. These are things that a writer has to keep in mind while preparing a piece and then later while editing. This article will focus on what you need to keep in mind while editing for the web.
Before your readers even look at your first words, they will see what your article looks like aesthetically. It is important to have an appealing looking article because a reader is less motivated to read if the article looks bland.
-When writing an article, make sure you don’t use wild fonts. These make your article look immature, and you will loose credibility. Use sans serif fonts because they are easy to read and do not strain the eyes as much when reading on a screen.
-Make sure you have enough white space within your piece. If there is not enough white space the article will look overwhelming and not intriguing to the reader.
-Choose a theme and colors that fits your intended audience. Choose colors that are easy on the eyes and not to flashy. Never switch themes or colors midway through the article. Consistency, consistency, consistency!
Articles that are written for the web are not meant to be something you take to a comfy chair to sit down on and read with a cup of tea. They are meant to be read while quickly gobbling a bagel at your desk or on your phone while walking between classes. It is important to keep web writing short and concise.
–Make sure to stay on topic. Online writing is not given the luxury of rambling about every fine detail that print writing is. Focus on staying concise and not leaving the main points of your article.
-Most online articles are not longer than 1000 words. If your article is over 1000 words, revise it by rereading your article with the intent of cutting out unnecessary information and sentences. Do this until you have reached your desired length without loosing any valuable content.
Frequently in print writing, a reader will follow an author because they like their writing style and what not. In web writing, this is much different. Online readers Google a subject they want to know more about. They don’t care who wrote it, they just care who can get them the information they want to know as fast as possible. Articles written for the web need to have a quick hook to let the reader know the information they want is right here, right now.
-Get to the point. You are not writing a novel, there is no reason to linger and build suspense. A reader will click away and go to a better article if that’s what you do.
-Say your strongest points first. Unlike an English essay, you want your strongest points to be the first thing you say. There is no way to guarantee the reader will even finish your article.